The Dink Network

We went to Fargo this Sunday for his birthday (it was actually was on the 11th, and mine was on the 2nd). Anyway, he gave me a gift card to Best Buy (we don't have one in the Bismarck-Mandan area, despite having a decent base of over 70,000 people) and I saw the Fight Club special edition dvd thingy. I simply had to buy it (it was only $20). Well, that's kind of the end of that story.
Anyway, why do you guys like "Fight Club" so much? I'm guessing that the majority of you were born after 1980, so you would be Generation Y and not X, which this movie so specifically targets. You should hear Ed Norton talk about this movie.